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studio & Melbourne web agency specialising in branding, design, strategy, graphic design, creative, logo design, web design, website development and email marketing.</span></h1></a> <!--<a id="sw" class="finger"><img src="images/site/logo_swearwords.png" width="186" height="36" /></a>--> </div> <div id="sw_address"> <a id="sw_maps" href="https://web.archive.org/web/20110217064544/http://maps.google.com/maps?f=q&hl=en&geocode=&q=30+Cubitt+Street,+Richmond+VIC+3121&sll=-37.821158,144.993567&sspn=0.012323,0.027895&layer=c&ie=UTF8&ll=-37.822802,144.993289&spn=0.012322,0.027895&z=16&iwloc=addr&cbll=-37.826867,144.992598&panoid=B3KvlGHeshd1_23WjpgTpw" target="_blank" title="View us on Google Maps"> <img src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/sw_address.gif" width="140" height="30"/> </a> </div> <div id="sw_info"> <a id="link_info" class="finger"><img src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/sw_info.gif" width="160" height="30"/></a> 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If you'd like more technical guff or a demo please call us.<br/><br/><a href="https://web.archive.org/web/20110217064544/http://www.swearjar.com.au/" onclick="javascript:trackPage('/2.0/swearjar_link');" target="_blank">Go to SwearJar site</a></td> <td><img src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/x.gif" width="10" height="1"/></td> </tr> </table> </div> <!-- swearjar_box --> <div id="newsletter_box"> <form name="sigupform" id="sigupform" method="post"> <table cellspacing="0" cellpadding="0" border="0" width="100%"> <tr> <td style="height:20px;" valign="top"><img src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/txt_signup_newsletter.gif" width="153" height="14"/></td> <td style="width:10px;" valign="top" align="right"><a id="close_newsletter" class="finger">x</a></td> </tr> <tr> <td valign="top"> <input type="text" class="newsletter" name="fullname" onfocus="javascript:onFocusDefault(this,'Your full name');" onblur="javascript:onBlurDefault(this,'Your full name');" value="Your full name"/> <input type="text" class="newsletter" name="email" onfocus="javascript:onFocusDefault(this,'Your e-mail address');" onblur="javascript:onBlurDefault(this,'Your e-mail address');" value="Your e-mail address" style="margin-top:5px;"/> </td> <td valign="bottom" align="right"><a id="submit_newsletter" class="finger"><img src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/icon_submit.gif" width="8" height="9"/></a></td> </tr> </table> <input type="hidden" name="listID" value="143"/> </form> </div> <!-- newsletter_box --> <div id="message_box"></div> </div> <div id="tab_play" class="tab_links"> <table cellspacing="0" cellpadding="0" border="0" width="100%"> <tr> <td style="width:225px;" valign="top" align="center"><img id="arrow_play" src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/arrow_down.gif" width="28" height="13"/></td> <td style="width:70px;"><a id="play" class="finger"><img src="/web/20110217064544im_/http://www.swearwords.com.au/images/site/txt_play.gif" width="40" height="35"/></a></td> <td align="left"> <div id="container_menu_play"> <ul class="menutab"> <li><a onclick="javascript:showMenu(0,'play', '');trackPage('/2.0/play_new_stuff');" class="finger">new stuff</a></li> <li><a href="index.asp?pageID=576" onclick="javascript:showMenu(576,'play', '');trackPage('/2.0/accolades & awards');return false;" class="finger">accolades & awards</a></li> <li><a href="index.asp?pageID=6" onclick="javascript:showMenu(6,'play', '');trackPage('/2.0/type geekery');return false;" class="finger">type geekery</a></li> <li><a href="index.asp?pageID=16" onclick="javascript:showMenu(16,'play', '');trackPage('/2.0/richmond review club');return false;" class="finger">richmond review club</a></li> <li><a href="index.asp?pageID=18" onclick="javascript:showMenu(18,'play', '');trackPage('/2.0/we heart bikes');return false;" class="finger">we heart bikes</a></li> <li><a href="index.asp?pageID=10" onclick="javascript:showMenu(10,'play', '');trackPage('/2.0/captured');return false;" class="finger">captured</a></li> <li><a href="index.asp?pageID=847" onclick="javascript:showMenu(847,'play', '');trackPage('/2.0/iPhone geekology');return false;" class="finger">iPhone geekology</a></li> <li><a href="index.asp?pageID=1051" onclick="javascript:showMenu(1051,'play', '');trackPage('/2.0/Self Love');return false;" class="finger">Self Love</a></li> </ul> </div> </td> </tr> </table> </div> <!-- tab_play --> </div> <!-- tab_floater --> <div id="container_work"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td valign="top"> <div class="image_placeholder"> <div class="caption">Market Lane Coffee Club Gift Certificate</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_3169_11403.jpg"/> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption">Market Lane Coffee Club Gift Certificate</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_3169_11408.jpg"/> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="caption"></div> <div class="arrow_left"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Market Lane Coffee Club Gift Certificate</h1> <h2 class="avenir_roman">promotion</h2> <br/> Our latest work for Market Lane is this little letterpress job for their coffee club. It's no secret we love the letterpress and it lends a gorgeous tactility to this application. It's a very special gift of a very special product - Market Lane Coffee.<br><br>Get one here: www.marketlane.com.au/coffeeclub.asp<br><br>Scott Larritt<br/> <br/>» see all <a href="index.asp?keywords=food+and+wine">food and wine</a>, <a href="index.asp?keywords=market+lane">market lane</a>, <a href="index.asp?keywords=retail">retail</a>, <a href="index.asp?keywords=print+collateral">print collateral</a>, <a href="index.asp?keywords=stationery">stationery</a>, <a href="index.asp?keywords=packaging">packaging</a>, <a href="index.asp?keywords=coffee">coffee</a>, <a href="index.asp?keywords=packaging">packaging</a>, <a href="index.asp?keywords=brand+identity">brand identity</a>, <a href="index.asp?keywords=photography">photography</a> </div> </div> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption"></div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_3098_11158.jpg"/> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption"></div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_3098_11160.jpg"/> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="caption"></div> <div class="arrow_left"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">The Butter Factory Myrtleford</h1> <h2 class="avenir_roman">packaging</h2> <br/> Well here it finally is.. after a lot of love, sweat and tears, BFM's butter and butter milk packaging is out on the market. <br><br>The Butter Factory Myrtleford are churning out some lovely butter for us foodies to enjoy.. and we are honored to be involved in Naomi's vision!<br><br>You can read about them in this <a href="https://web.archive.org/web/20110217064544/http://www.theage.com.au/entertainment/restaurants-and-bars/battle-of-the-butters-20101213-18v8p.html" target="_blank">Age</a> article or on their <a href="https://web.archive.org/web/20110217064544/http://www.thebutterfactory.com.au/" target="_blank">Blog</a><br><br><br/> </div> </div> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption">Dulce* Sugar packaging</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2634_9332.jpg"/> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="caption"></div> <div class="arrow_left"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Dulce* Sugar</h1> <h2 class="avenir_roman">brand identity</h2> <br/> Our lovely friends at Market Lane have launched a new product that works deliciously with their incredible coffee. <br><br>'Dulce' is the Spanish name for sugar made from dried sugar cane juice. It is unrefined and has amazing caramel and molasses notes - perfectly able to be eaten all by itself.<br/> <br/>» see all <a href="index.asp?keywords=food+and+wine">food and wine</a>, <a href="index.asp?keywords=market+lane">market lane</a>, <a href="index.asp?keywords=retail">retail</a>, <a href="index.asp?keywords=print+collateral">print collateral</a>, <a href="index.asp?keywords=packaging">packaging</a>, <a href="index.asp?keywords=brand+identity">brand identity</a> </div> </div> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption">The Black Label</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2755_9978.jpg"/> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption">Fancy a Bottle Of Red?</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2755_9979.jpg"/> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="caption"></div> <div class="arrow_left"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Bottle Of...</h1> <h2 class="avenir_roman">brand identity</h2> <br/> We had a lot of fun designing this brand identity and wine label for Bottle Of, the brief sort of went like this.. <br><br>"You won't find any talk of appellations or terroir here, just a fine drop at a tidy price" <br><br><br><br><br><br/> <br/>» see all <a href="index.asp?keywords=food+and+wine">food and wine</a>, <a href="index.asp?keywords=typography">typography</a>, <a href="index.asp?keywords=packaging">packaging</a> </div> </div> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption">GOUD2011 Website</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_3127_11220.jpg"/> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="caption"></div> <div class="arrow_left"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Garden of Unearthly Delights 2011</h1> <h2 class="avenir_roman">websites</h2> <br/> With permission, we've pinched this copy straight from the GOUD2011 program (which we also lovingly designed):<br><br><em>Look at your hand. Now back at me. What's in your hand? Two tickets to that thing you love. Look again. The tickets are now diamonds.<br><br>Look again, into the world that is The Garden of<br>Unearthly Delights.<br><br>In 2011, the glorious Spiegeltent will welcome the amazing world of Cantina, before its cast depart for Melbourne and then on to Europe. Great music is top of our list of treats, with a killer line-up of international sensations and home-grown hits including Katie Noonan & The Captains, The Transatlantics, Roy Ayers, Mayer Hawthorne and Joe Camilleri.</em><br><br>Check out the site at <a href="https://web.archive.org/web/20110217064544/http://www.gardenofunearthlydelights.com.au/" target="_blank">gardenofunearthlydelights.com.au</a><br/> </div> </div> </div> </td> <td valign="top"> <div class="image_placeholder"> <div class="caption">Market Lane interior</div> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_1652_6058.jpg"/> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="caption"></div> <div class="arrow_left"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Market Lane Coffee</h1> <h2 class="avenir_roman">environmental design</h2> <br/> Market Lane is a small, specialty micro-roaster and café, located in Prahran Market, Melbourne. They source and roast specialty coffee from single farms, estates and cooperatives.<br><br>A cooperation between architect Deborah Litchfield, stylist Claire Evans and Swear Words, the design of Market Lane is a mixture of natural warmth and industrial cool. Earthy textures and colours take the edge off a clinical and scientific concept focussed on coffee education.<br><br>Shots styled by <a href="https://web.archive.org/web/20110217064544/http://www.larritt-evans.com/" target="_blank">Claire Larritt-Evans</a> and shot by <a href="https://web.archive.org/web/20110217064544/http://tonymott.com.au/" target="_blank">Tony Mott</a>.<br/> <br/>» see all <a href="index.asp?keywords=food+and+wine">food and wine</a>, <a href="index.asp?keywords=market+lane">market lane</a>, <a href="index.asp?keywords=Claire+Larritt%2DEvans">claire larritt-evans</a> </div> </div> </div> </td> </tr> </table> </div> <div id="container_play"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td valign="top"> <div class="text_placeholder"> <div class="arrow_right"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Desktop Mag</h1> <h2 class="avenir_roman">accolades & awards</h2> <br/> Now we know what it is like to be a playboy model, albeit the Graphic Design equivalent, as we are Ms February (studio profile) for this months Desktop Mag. <br><br>Thanks to the crew down at Niche for the lovely words.<br><br>So be sure to check out our sexy article in <a href="https://web.archive.org/web/20110217064544/http://www.desktopmag.com.au/category/magazine/" target="_blank">Desktop</a> now on Newstands.<br><br/> </div> </div> <div class="caption"></div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_3167_11394.jpeg"/> <div class="caption">Desktop February Issue</div> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="arrow_right"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Google Fast Rising Search</h1> <h2 class="avenir_roman">accolades & awards</h2> <br/> Canvas Restaurant was listed by Google as the 10th fastest rising restaurant searches in Victoria last month. A nice little testament to our lovely web design coupled with our <a href="https://web.archive.org/web/20110217064544/http:// www.swearjar.com.au /" target="_blank"> SwearJar CMS</a><br/> <br/>» see all <a href="index.asp?keywords=canvas+restaurant">canvas restaurant</a>, <a href="index.asp?keywords=food+and+wine">food and wine</a>, <a href="index.asp?keywords=swearjar+cms">swearjar cms</a> </div> </div> <div class="caption"></div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2842_10132.jpg"/> <div class="caption"></div> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="arrow_right"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">iPhone App Development</h1> <h2 class="avenir_roman">iPhone geekology</h2> <br/> Yep, you read that right. The crew from Richmond are jumping on the bandwagon and embracing iPhone app development, as well as serving content to the ubiquitous device.<br><br>There are some great Melbourne studios tooling up for the iPhone/iPad and we'd like to think we can contribute some beautiful apps to the developer landscape.<br><br>Our first iPhone app is due to land in July and will help you find the best sparkling wine in Australia. Keep 'em peeled!<br/> <br/>» see all <a href="index.asp?keywords=iphone+apps">iphone apps</a>, <a href="index.asp?keywords=food+and+wine">food and wine</a> </div> </div> <div class="caption"></div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2325_7777.jpg"/> <div class="caption">Surely not another iPhone Developer?!</div> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="arrow_right"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Melburn Roobaix 2010</h1> <h2 class="avenir_roman">we heart bikes</h2> <br/> 400 bike misfits descended on a top-secret location last weekend for the 4th Melburn Roobaix, modelled on the Paris Roobaix -- a 30km tour starting in Richmond, through Melbourne's nastiest laneways and ending in Northcote. I could say it wasn't as good as in the old days, but then I was never cool enough to get in that early.<br><br>Regardless, a bevy of beautiful bikes, overcast skies and cobblestones made for an awesome event unique in Australia. For something called "The Hell of Northcote" it was quite cruisey.<br><br>See more at <a href="https://web.archive.org/web/20110217064544/http://www.fyxomatosis.com/" target="_blank">www.fyxomatosis.com</a><br><br>- Jose<br/> </div> </div> <div class="caption"></div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2324_7771.jpg"/> <div class="caption">First set of cobblestones and I'd counted about 6 flats pulled over. Poor buggers.</div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_2324_7772.jpg"/> <div class="caption">The finish line at the historic Brunswick Velodrome. Time for beers.</div> </div> </td> <td valign="top"> <div class="text_placeholder"> <div class="arrow_right"></div> <div class="text resizeable_text"> <div class="text_pad"> <h1 class="avenir_heavy">Demitri's Feast</h1> <h2 class="avenir_roman">richmond review club</h2> <br/> It is about time we reviewed this little Melbourne ripper, as it is a regular haunt for our agency.<br><br>If you haven't guessed by the name, Demitri's Feast offers a greek menu to its diners and what a versatile one it is:<br><br>- Cheap Eats voted it Best Breakfast 2010<br>- If you want a sub $10 lunch, the meatball wrap is fantastic<br>- If you want to sit down over a glass of red and be wowed by the day's special then you can do that too<br><br>It's all amazing and very well priced, there have been a few occasions where we have felt like paying MORE than the requested price... lamb to die for 16 bucks?<br><br>Inventive and cosy surroundings plus service with a genuine smile gets a big pat on the back. We are very thankful this is now on our lunchtime radar.<br><br>141 Swan Street<br>Richmond, 3121<br><a href="https://web.archive.org/web/20110217064544/http://www.demitrisfeast.com.au/" target="_blank">www.demitrisfeast.com.au</a><br/> </div> </div> <div class="caption"></div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_1928_6905.jpg"/> <div class="caption">Great food, great price.</div> </div> </td> <td valign="top"> <div class="image_placeholder"> <img class="resizeable" src="https://web.archive.org/web/20110217064544im_/http://admin.swearjar.com.au/images/page/sj_image_6_11_1928_6904.jpg"/> <div class="caption">Clever menu backing! Photo taken with the trusty iphone</div> </div> </td> </tr> </table> </div> </div> <!-- wrapper --> <script src="/web/20110217064544js_/http://www.swearwords.com.au/scripts/mootools.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/scripts/HistoryManager.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/scripts/scrollside.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/include/javascript.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/include/start.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/scripts/cufon-yui.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/fonts/Avenir_Light.font.js" type="text/javascript"></script> <script src="/web/20110217064544js_/http://www.swearwords.com.au/fonts/Avenir_Roman.font.js" type="text/javascript"></script> <!--[if lt IE 7]> <script defer type="text/javascript" src="include/pngfix.js"></script> <![endif]--> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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